New Orleans is returning to the global stage
Last week, I had the pleasure of attending GNO, Inc.’s annual meeting appropriately themed “GNO Global.” The event focused on the reflection of New Orleans’s “global past, present progress, and world-class future.”
New Orleans was once the most diverse city in the country—the largest in the South—and served as a premier export metropolis. But during the course of history, we have become eclipsed by other major cities competing for the global spotlight. GNO, Inc. illustrates how the Crescent City is triumphing and coming back brighter than ever as a true global leader.
As we approach the 300th anniversary of the City of New Orleans, there is much to be proud of. From new international flights to workforce development and tourism growth to public policy reform, our region has recently celebrated many significant accomplishments.
Stirling Properties is pleased to be a continued supporter of economic development in New Orleans and the entire Gulf South region. We look forward to many more successes in the years to come as New Orleans re-establishes itself as a major economic partner.
Check out this video with Professor Richard Campanella, Historical Geographer and Author from Tulane University, that showcases New Orleans’s unique global history:
To view the video in its entirety, please click here.
Marty Mayer
Past Chair Emeritus, GNO, Inc.
President’s Message: The Year of Possibility!
Last year, around this time, I wrote a message about being prepared during times of uncertainty. Little did I know then how prophetic those words would really be during 2016. And now, as we cautiously welcome 2017, we face even greater uncertainty in our industry—and the country as a whole. So, being prepared is even more critical today than it was a year ago.
As we look back on 2016, we have faced many challenges. We’ve weathered an unstable economy, low oil prices, and community unrest. We lost a beloved Stirling Properties employee. We experienced unprecedented flooding in our region that killed 13 people and destroyed tens of thousands of homes and businesses. Several of our own retail centers and multi-family properties in Southeast Louisiana were significantly damaged. But, through it all, we have persevered.
Amidst all of the trials, Stirling Properties has made significant progress during the last year as we continue to grow and build on the comprehensive services and value that we bring to our clients and communities across the Gulf South region.
In 2016:
- We, along with partners CBL & Associates Properties, Inc., celebrated the grand opening of Ambassador Town Center, a 430,000-square-foot retail center in Lafayette, Louisiana. It was 100% leased within 6 months of development! Anchor tenants include Costco Wholesale, Dick’s Sporting Goods/Field & Stream, and Nordstrom Rack.
- We completed the development of Stirling Bossier—the last of 6 planned phases—in Shreveport. The 682,000-square-foot hybrid retail center is now 100% leased. Anchor tenants include Academy Sports + Outdoors, Target, Bed Bath & Beyond, Best Buy and ULTA Beauty.
- We broke ground on the new Offices at River Chase in Covington and announced the 1st tenant, Duplantis Design Group, PC. We also announced that Walk-On’s Bistreaux & Bar will be joining the River Chase mixed-use development later this year.
- We welcomed Whole Foods Market to Premier Centre in Mandeville, Louisiana, marking the 1st Northshore location for the popular upscale grocer. Whole Foods Market, along with Forever 21 Red, re-tenanted the space occupied by the former Albertson’s grocery store.
- We announced the development of a new mixed-use medical facility in LaPlace, Louisiana. Phase I of this development includes a lease to Ochsner Clinic Foundation for a roughly 20,000-square-foot freestanding emergency room and diagnostic center that is scheduled to open in the summer of 2017. This is just the beginning of our planned diversification strategy into healthcare.
- After many years of discussion, we announced The Home Depot is joining the tenant line-up at Hammond Square. This is the first location for The Home Depot in Tangipahoa Parish. Construction commenced late last year and the store plans to open by late 2017.
- We transformed the 1st floor of the Pan American Life Center in New Orleans and secured retail options such as Starbucks and Tsunami. We also welcomed Morris Bart Attorneys At Law to the center.
- We relocated our New Orleans office to the Pan American Life Center. This move is more representative of Stirling Properties’ future than just a new office. It demonstrates our unwavering commitment to the city, the region, and to the future, as we continue to build our brand.
In difficult circumstances, preparation and leadership are vital to an organization. Over the past year, I have witnessed first-hand how well our Stirling Properties team can come together to respond to crisis and uncertainty. What we have successfully overcome—and achieved!—this year, gives me the utmost confidence in our leaders and employees moving forward.
The financial market, unemployment, tax reform, a new Presidential administration—you name it—there’s still much uncertainty in the year ahead. There’s a lot of unknowns and “what if’s.” But as the saying goes, “When nothing is sure, anything is possible.”
With that in mind, Stirling Properties is embracing the unknown, thinking towards possibilities. We have a lot of exciting things in the pipeline for 2017. We’ve laid out some lofty goals for the year ahead. We will continue to diversify our services, explore new areas of growth, and expand our client base.
Who knows what obstacles we may face, but I know we have the right team in place to succeed. As we embark upon the unknown, I am more confident than ever that we are prepared to take advantage of any, and all, opportunities that may come our way.
So, let’s celebrate a year of uncertainty and infinite possibility!
Debunking E-Commerce Myths
We’ve recently heard of fake news stories, hoaxes, and fabricated plots that have permeated headlines lately—and, unfortunately, the negative consequences that some have caused.
One such fictitious headline that’s running rampant is “the death of the shopping mall” and countless more tales of online sales putting brick-and-mortar stores out of business. But the reality is that the in-store vs. online struggle is not quite the battle that you probably think it is. In fact, physical stores continue to dominate retail sales.
So with the proliferation of fake news stories, here are a few facts to debunk these e-commerce myths and demonstrate the strength of the shopping center industry.
In-store retail sales accounts for $4.2 trillion or 90.7% of the market. A common perception is that online giants, such as Amazon, dwarf brick-and-mortar competition, but the reality is that Amazon is still a small percentage of the overall market. Online-only retailers represent merely about 3.5% of all U.S. retail sales.
Research also shows that 78% of consumers prefer to shop in-store, and spend significantly more per month in a physical store than online. We’re also seeing that omni-channel retailing is actually an enhancement to brick-and-mortar stores. E-commerce and other technological advances are improving the brick-and-mortar shopping experience and boosting sales at physical stores. 93.4% of all retail sales owe all or part of sales to a brick-and-mortar presence.
These are all encouraging statistics that confirm the shopping center industry is thriving, and the rise of technology and e-commerce is not going to change that. But we do need to change our thought process. Industry professionals and supporters need to advocate for our shopping centers and educate the consumer. According to one of my industry colleagues, “The consumer needs to be told that bricks and mortar is here to stay because if you keep telling the consumer it’s dead, the consumer will think it’s dead and start shopping online.”
Our friends at ICSC (International Council of Shopping Centers) have recently drafted several editorial pieces that have appeared in national news publications such as The Wall Street Journal. We are grateful for the leadership of Tom McGee and his team to help this business create our own sources of credible information, and to educate consumers on how vital the shopping center industry is, to both them and our entire country. Read the full articles “A Talk With Tom McGee” and “E-Commerce and Physical Stores Are Friends with a Common Purpose.”
-Marty
‘Tis the Season For Giving
For the 5th year, Stirling Properties has participated in the Volunteers of America Christmas Wish project. Employees and agents donated Christmas gifts, food baskets and other essential items to local families across our Gulf South region.
Volunteers of America helps more than 2 million people every year in over 400 communities. The annual Christmas Wish Project helps bring joy and holiday cheer to families and individuals who might not have a Christmas at all. Through Volunteers of America, participating families submit three “wish list” gift items for each individual. Stirling Properties and employees were able to fill every single wish! In all, close to 30 families and more than 49 children, adults and seniors received Christmas gifts. Additionally, each family received a food basket with tasty treats for the holiday season.
Stirling Properties’ Stewardship Committee organized the company-wide event by partnering with Volunteers of America in Greater New Orleans, Greater Baton Rouge, Northwest Louisiana and the Southeast to serve the New Orleans Northshore and Southshore, Baton Rouge, Lafayette, Shreveport-Bossier City and Mobile communities.
In addition to donating to the Christmas Wish Project, Stirling Properties hosted the second annual Northpark Christmas Bazaar, Bake Sale and Raffle on Friday, November 18th. Local vendors, as well as employees of the Northpark office complex sold crafts, jewelry, ornaments, books, beauty products and many other great gift items.
The Bake Sale and Raffle raised nearly $2,000, which was donated in full to Volunteers of America’s Greater New Orleans’ Christmas Family Program!
Participating in this project is always a great reminder of the true spirit of the Holiday Season – giving and generosity. Stirling Properties is committed to supporting the communities where we live and work, and we will continue to support local nonprofits, community groups and charitable organizations throughout the year and beyond.
Thank you to all of the vendors, donors and shoppers who made this project a huge success. You are all on Santa’s nice list! We hope to see you next year.
For more information about Stirling’s Stewardship Committee, please visit our website or contact us by email at stewardship@stirlingprop.com.
Congratulations to Paul Mastio for being selected as one of New Orleans CityBusiness’ 2016 Money Makers!
CityBusiness’ Money Makers recognizes financial professionals whose fiscal work has set the pace for their company and the region. Honorees were selected based on industry and community involvement, and achievement through their energy and innovative ideas.
“CityBusiness commends its Money Makers for the professional standards they follow as well as for the new ones they are setting,” said Natalie Chandler, Editor of CityBusiness Magazine. “This year’s honorees have not only established their institutions as solid businesses but have also worked to provide help to the community where it’s needed the most.”
Paul Mastio has been a leader and integral part of Stirling Properties’ accounting team for the last 23 years. As CFO, he is responsible for all aspects of the company’s accounting & IT team, operations, processes, and reporting functions across our Gulf South service area.
“I’ve always been great with math and numbers, so when I got into the accounting field, I found it worked well for me,” he said. “I can really make a difference with analysis and reporting, and when I do a report for an owner or investor that saves them money, it feels good.”
Marty Mayer, Paul Mastio, Jeff Marshall
Paul’s role with Stirling Properties is crucial to our success and growth. He is passionate about the company and is always looking to make improvements, save money and assist in our development. “I really enjoy digging into financials or operations and helping the company to be more cost-effective,” he said. “Every day is a huge handbag of new and different tasks in accounting to solve, and that is what motivates me.”
Currently, he is working to implement new commercial transaction software that will simplify work processes for both commercial agents and employees. Paul notes, “I understand the back-end processes of software and how make it work for us so we can be more efficient, report information earlier, and pay our agents quicker. We also pay hundreds of vendors a month, and before, our workflow was condensed into two maddening days. When we changed to doing things electronically, it evened out the workflow so one person can handle it versus two or three. It makes a big impact on cost savings and productivities.”
Paul Mastio, Laura Wallace, Judy McKee, Doug Ferguson
He has successfully implemented two major accounting software conversions at Stirling Properties (PMAS and Yardi) which streamlined duties, ultimately saving time and money. He now serves as a member of the Yardi Property Management Systems Users Group and has guided other former PMAS users to the Yardi system. He is also a Certified Information Technology Professional (CITP) from AICPA.
Paul is heavily involved in coordinating the annual Stirling Olympics fundraiser. He has also led company efforts to support many nonprofit events such as Northshore Heart Walk, Breast Cancer Walk and ALS Association.
He is directly affiliated with numerous nonprofit organizations, community groups and recreational clubs including ALS Association, Boy Scouts of America, Mandeville Soccer Club and Pelican Park, among many others. He’s volunteered with Habitat for Humanity on the build of three homes, and worked to build local community playgrounds.
Many people have contributed to Paul’s success along the way. “My father was a huge influence on me. Although he was the typical 70s and 80s dad, going to work and bringing home the bacon, he taught me a strong work ethic and to always work hard and do your best,” said Paul. “And all of the partners of Stirling Properties—past and present—have been a blessing in my life, teaching me the ropes of real estate and mentoring me throughout the years.”
When Paul isn’t working—or doing work for others—he attends (and coaches!) his kids’ sporting events. He has five children ages five to 17.
And a little fun fact…he is also building a Shelby Cobra from a kit. “I’ve wanted to build a car since I was 14 years old,” he said. “I’ve been following the industry, went to school to learn to build it, and now it’s finally arriving in my garage this December…..assuming my garage is built by then!”
We congratulate Paul on his tremendous accomplishments, and this much deserved award.
#StirlingProud
Shreveport-Bossier City Retail Market Survey 2016 3rd Edition
Stirling Properties is pleased to present the 3rd annual Shreveport-Bossier City Retail Market Survey. This report, compiled by Stacy Odom and Karen Hannigan, Broker Associates of our Shreveport office, is intended to give the reader a broad understanding of the market as well as specific information about the available square footage, occupancy and rental rates of each retail center greater than twenty thousand (20,000) square feet. It was created to be a resource for agents as well as tenants, landlords, developers, lenders, fellow brokers and anyone else looking for information about the Shreveport-Bossier City retail market.
All information provided in this report would not be possible without the cooperation of our staff and colleagues and we would like to thank all of those who contributed.
